A couple of years ago, a medical professional suggested that we ALWAYS keep disposable gloves in the trunk of our cars to use whenever pumping gas. Apparently the handles on gas pumps are chock full of some of the yuckiest of germs. Speaking from experience, the protection of gloves, seems to be doing the trick.
On a similar note, check out this smart marketing campaign from Kleenex which was recently featured in Fast Company. Its new web based flu prediction tool, Achoo, predicts where the flu will hit next. Kleenex strategizes to be in the affected region first with plenty o’ product to build brand loyalty and goodwill. We think it’s smart, not snotty.