Alexia Haidos Itzigsohn is recognized as one of the leading brand publicists on the West Coast, with a successful client track record in creating memorable campaigns in key lifestyle categories, including cutting-edge hospitality, entertainment and non-profit. She holds a business degree from the University of Southern California and has owned her own independent public relations agency based in Los Angeles for more than two decades, with an emphasis on media relations and creating special events to drive uniquely powerful branding campaigns for her clients. At the heart of her success is a love of story and storytelling. Alexia uncovers the universal, emotionally resonant story present in the brand’s DNA, making every brand a hero. A strongly defined brand identity becomes the basis for coherence and congruence throughout all aspects of the client’s marketing outreach, and also forms the basis of an instantly accessible media pitch.
Alexia’s expertise is guided by the creative spirit and innovative attitude that define Southern California at its most iconic. She chooses to base her agency in Los Angeles as the place where the new cultural trends emerge first, like Aphrodite herself arising from the breaking surf. This constant influx of fresh global influences informs Alexia’s approach to her work, especially in the fast-moving arena of social media. Her specialty is integrating the nuances of new technologies into classical public relations and media relations campaign formation, an essential skill-set which she considers to be definitive in helping clients keep their competitive edge in today’s marketplace. Her clients often describe her ability to anticipate memes as oracular, allowing her to create branding messages and campaigns that form precisely at the threshold of consumer awareness and desire.